Leasing a Multi Use Pop Up Space

Picture a long skinny, multi-use pop up space, with great exposure from day to night. It can be hired for short or long term use, by brands big or small. This pop up space located on the lower level of Regent Place, needed a campaign to attract new tenants. Our campaign called for Makers & Shakers from a range of sectors to apply. We designed custom iconography to attract a range of future tenants, alongside three dimensional type to further emphasise the 'pop up' aspect. The result was a vibrant campaign that has been used over and over again.