A Global Brand Launch

A three phase campaign was created to launch Coco Tea's flagship store in Regent Place. The first phase 'Coco is Coming' set the scene for the store launch. The second phase, saw a series of promotional offers for the official store launch. The third phase, centred around the concept 'A World of Tea'. This showcased the large variety of bubble teas available, with custom tea menus complete with tea puns, to bring a smile to any tea lover.