From the Streets of Saigon

The Ms Ba Co brand centres around an iconic visual in Vietnam. A Vietnamese woman rides a motorbike with her stock pot and stash of banh mi in tow. She cooks with heart and soul, and her motorbike is her mobile kitchen. Her food is authentic and delicious. The brand has a street-gritty feel, as eating street side in Vietnam on tiny stools and tables, behind mustard yellow walls is of the norm. The type has a slightly wonky edge finished with a shadow line, reminiscent of the fading signs found around the Vietnam streetscape.