A Food Truck Serving Healthy Soft Serves

The Whip Van Sprinkle logo is built around two central elements - the food truck and main product offering Cocowhip, a vegan coconut based soft serve whip. By using these two central elements in the logo itself, this creates a strong connection between the product offering and the brand name. The brand design stems from the notion of eating soft serve in summer, feet tucked into the sand beside palm trees by the beach. The colour palette is soft with coconut-like tones and has a feminine vibe, to target the main product buyer. The custom illustrations are free-flowing and organic, which work cohesively a brand voice that highlights the idea of health with a sense of playfulness.