Toot! Toot! An Urban Burger Truck

The Stax On burger brand was given a refresh to work alongside its new flagship store in Regent Place in Sydney’s CBD. Given the task of creating a large scale graphic mural as the primary challenge, we proposed the concept of ‘an urban burger truck within a concrete jungle’. The environment really dictated the concept behind this brand refresh. The huge wall space worked perfectly for the concept proposed. Housing a small glass window, perfectly positioned for a food truck graphic that subsequently peered into the kitchen. The use of a food truck was further cemented with the positioning of the ipad ordering system housed in pop up units, set within exposed bulb string lights along the common corridor. The brand refresh also needed to work alongside the interior design concept, the mural commissioned was the main brand hero element seen my thousands of customers a day. This graphic mural drove the other brand touchpoints created, the table coverings and launch posters.