Imagine a World of Whirligigs

The Bonza Brats clientele is stylish, fun and loves to wear designer brands. They express themselves through their appearance and are happy to pay for quality. The Bonza Brats rebrand reconfigured the original logo, featuring the whirligig, into a simplified stylised icon integrated into their typography. This brought the old into the new, and also represents the four main categories of the Bonza Brats brand - baby, boy, girl and gifts. The geometric whirligig becomes an icon of an imaginative world. Kids dive into it or launch into space, it's the gateway to a world of imagination, fun and play - the essence of the Bonza Brats brand.